We can name your company, design your visual or coporate identity and
help you map out your brand strategy
The name of your company or product, your visual brand or corporate identity and brand strategy will be some of your longest, and hopefully hardest working assets. We work with founders, presidents, chief-level executives and creative teams to establish those assets.
Why are we effective?
We look at your needs from a different perspective than most naming and branding frims or even design firms. We are generalists who specialize. We are not a design firm that just happens to create names and brands along with brochures and websites, we are a naming and branding firm that uses design thinking and process to uniquely create winning brand assets, even brochures and websites for our clients.
We don't paint by numbers. We are curious. We care. We are persistent because our clients need us to be so. If you are good you don't get to great, casually. After three decades in business, we have fresh creative ideas plus the insights, experiences and perspectives of scores of successful products and companies to share, and we are personally and deeply committed to the lasting success of our clients.
So how does it go?
First there's a great idea, then comes a great name for that idea. Our reputation for memorable names follows some pretty memorable companies and products. Like TiVo, Kindle, even GoodBelly... great ideas are uniquely elegant, so why not give them names to express that uniqueness and elegance? Those are the names people remember. Finding the best name is difficult without help. We take enormous satisfaction in collaborating with our clients to find the name that bonds with and communicates their big idea, effortlessly. Then comes the look and feel, the visual version of your brand and the attitude it conveys, and the brand architecture to build on. We are world-class designers and we have worked in all forms of design. That experience translates into excellence, adaptability, and finally longevity for the brands we help create.
We don't stop with the identity assets
We advise our clients on an ongoing basis because your new opportunities need to translate into greater and greater brand value. Making the most of your brand takes focus and experience. We are here to strategize and craft your brand's development. Everytime your brand equity increases, your competition has to work that much harder.
We understand that the Experience IS the Brand
The best theme park rides begin before you get into line and last long after you leave the park. It's the same with great branding. The brand experience tells a story. When the story is right, customers identify with it - get into it and use it. The name and visual identity set the mood and tone for what the brand experience delivers. People share your name and visual identity to remember and communicate that experience to others.
We understand great answers come from great questions
Creating world-class brand assets comes from finding well-ordered simplicity in complexity. Framing up the right questions to answer is key, looking around the edges of the issue is essential. Challenging any and all assumptions is crucial. Listening, observing, strategic design thinking, rapid prototyping; we use all our resources to create a clear and orderly process that yields the right outcomes for your unique brand.
Success is custom-made
Our experience has allowed us to develop many processes for finding the best solutions and yet we know that each project has its own requirements, like every industry has its own customs, opportunities, and rules to break. It has been our experience that valuable solutions are not found with an off-the-shelf process. Each great new idea needs a unique pathway to become a great product or a great company and a profitable business. When we accept an assignment, we establish the creative processes that will be of most use for our client's opportunity.
Important tasks become easier when you work with friends
At the end of the day, it is important for you to know that your team has your back. Performance is what it is all about, the passion for excellence includes compassion for those who you are working with, including those who own the P&L. Once we accept an assignment, it our business to make you and your business successful. We are proud that our business builds long-term friendships.