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A creative strategic identity consultancy. We work with change-makers looking for innovative answers. Deeply experienced in naming, branding and design thinking, with results including TiVo and AmazonKindle. 

Our approach

The identity and design strategy of your company or product can be among your longest, and hopefully, hardest working business assets. We work with founders, presidents, chief-level executives and creative teams to establish those assets. 

Our reputation for memorable identities and strategies has come from naming and strategy design for some pretty transformative companies and products. Like TiVo, Kindle, Floodgate, even GoodBelly…

Your vision is uniquely elegant, give it assets to express that uniqueness and elegance. That’s what people will remember.