: : CRONAN : :

A creative strategic identity consultancy. We work with change-makers looking for innovative answers. Deeply experienced in naming, branding and design thinking, with results including TiVo and AmazonKindle. 

Karin Hibma Cronan

Photograph by Joana Young

Photograph by Joana Young

Design thinking and creative process are potent strategic ingredients in any worthwhile endeavor.

With a first-hand understanding of the power of design, Karin Hibma works to see the world through the eyes of customers, using cognitive identity insights and design thinking to find the strategic “big idea” inherent in every project.

An early entrepreneur, Hibma founded creative research company Design Resource. She founded Cronan Artefact – their award-winning Walking Man apparel line was sold in one of the earliest online catalogues.

Co-founder and principal of : : CRONAN : :, a strategic identity design consultancy working with change-makers looking for innovative answers, from startups to Amazon Kindle, Apple, Estée Lauder / Origins, Levi Strauss & Co., SFMOMA, TiVo and the White House.

Hibma consults with Dr. Paul Polak's international organizations concentrating on ending rural poverty and advising multi-nationals. She is on the board of advisors for the cross-disciplinary MFA program Design for Social Innovation at the School of Visual Arts in NYC. Advisor to the Creative Summit and host of the upcoming CS29 in San Marcos, Texas. Hibma is an AIGA Fellow, and AIGA National Board Member.

Featured in the Harvard Business Review and honored with Fast Company's “100 Most Creative People in Business”, “MCP 1000”, and Graphis Masters of Design.



San Francisco Bay Area