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A creative strategic identity consultancy. We work with change-makers looking for innovative answers. Deeply experienced in naming, branding and design thinking, with results including TiVo and AmazonKindle. 

The Show and Tell Conversation Series

The “Show and Tell” exhibit and intimate conversation series honors the Bay Area’s prestigious AIGA Medalists, the national AIGA’s 100 Years of Design Centennial and the AIGA SF chapter. AIGA Fellow Karin Hibma Cronan curated and hosts.

Maria Giudice “The Rise of the DEO” 

Facebook's design chief on empathy, complexity, and tomorrow’s leadership…

Innovator, artist, protagonist, and positive provocateur—Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her career. Her grasp of the pragmatic, the authentic, and the essential has kept Maria at the forefront of the intersection of design and business for over 20 years.

Facebook's director of product design since 2013, Maria believes that the innate characteristics designers possess – are superpowers.

Charge up yours as she shares her story, experience and insights.

View on Vimeo

This video was recorded the evening of Monday, March 3, 2014 at the Center for Architecture and Design in San Francisco, California, USA. Maria Giudice is an AIGA Fellow.