: : CRONAN : :

A creative strategic identity consultancy. We work with change-makers looking for innovative answers. Deeply experienced in naming, branding and design thinking, with results including TiVo and AmazonKindle. 

Who Named Kindle (and Why)? By Steven Heller


Ever wonder what Kindle, the name of the Amazon "e-book", means and where it came from?

"The word’s roots are from the Old Norse word kyndill, meaning Candle. 'I verified that it had deep roots in literature,' adds Hibma. 'From Voltaire: The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others and it becomes the property of all.' No other name could hold a candle to Kindle."

Read the article in The Daily Heller

Kindle is Amazon's largest selling product

Go to Amazon Kindle