: : CRONAN : :

A creative strategic identity consultancy. We work with change-makers looking for innovative answers. Deeply experienced in naming, branding and design thinking, with results including TiVo and AmazonKindle. 

Working with : : CRONAN : : Maples Investments rebrands as FLOODGATE.

July 19, 2010

Mike Maples Jr., one of the co-founders of Motive, has been investing "as a hobby" for the last five years under the banner of Maples Investments. Some hobby: his investments include Twitter, Digg, Chegg, Wordnik, ngmoco:), Smule, Kno, ModCloth and a dozen or so other well known startups.

At first he put his own money to work. Then he raised a $10 million fund in 2006, and a second $35 million fund in 2008. And along the way he added an amazing partner, Ann Miura-Ko. They recently raised another $70+ million fund. Maples now admits that his hobby is more of an obsession, and they're changing the name of their fund to mark the milestone. We met Mike when he was a project manager at SGI where we named the IRIS Indigoand Crimson series. He wanted a name and identity for their new firm that really set them apart. As he says, "being different is better than being better."

Goodbye, Maples Investments. Hello, FLOODGATE: Opening the Gates of Success.