: : CRONAN : :

A creative strategic identity consultancy. We work with change-makers looking for innovative answers. Deeply experienced in naming, branding and design thinking, with results including TiVo and AmazonKindle. 

: : CRONAN : : Walking Man featured in a new book on product design and branding

November 6, 2008

The Design Entrepreneur, Turning Graphic Design Into Goods that Sell

Noted writers Steven Heller and Lita Talarico have authored a lively new book about designers who have expanded their reach by creating and selling their own products, the ultimate "walking the walk." Karin Hibma : : CRONAN : : partner, discusses founding and developing Walking Man, an apparel line that we design, manufacture and sell online. In her interview, Karin points out that we created Walking Man, now in its sixteenth year, as a kind of environment whereby one can travel from appointment to occasion and be completely well dressed. The line has received many design accolades including ID Magazine's Consumer Product Gold Award for two successive years.

Among the list of other design luminaries profiled who have created successful products are: Seymour Chwast; Maira Kalman; Yves Behar; William Drenttel & Jessica Helfand.


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