: : CRONAN : :

A creative strategic identity consultancy. We work with change-makers looking for innovative answers. Deeply experienced in naming, branding and design thinking, with results including TiVo and AmazonKindle. 

Karin Hibma speaks at the 2011 Creative Summit

March 26, 2011


This was the twenty-fifth anniversary of the Creative Summit. Karin Hibma, strategy partner at : : CRONAN : : , spoke to an auditorium filled with some of the American south's best design students along with their professors. She explained that finding the right questions to ask is, in many ways, is more important than the answers. "The right questions lead to higher order thinking," she explained, "answers are easy to find, it's the questions that hard."

The conference is the unique combination of a regional student design competition and lectures by the some of the most respected designers in this country. This year Karin had the pleasure of having son Nick Cronan on the same stage. Nick is creative lead at Fuse. Nick spoke about his experience in Lift, a design collective he founded with 5 other industrial design students atCalifornia College of the Arts, and working with international brands.


Go to the Creative Summit Site