The Private Bank of the Peninsula has changed its name and brand to Avidbank
March 31, 2011
"We have emerged from one of the worst financial crises in modern history with our best year ever in 2010," stated Mark D. Mordell, Chairman of the Board. "During this time we have grown stronger, and we have gained a better understanding of ourselves, our clients and the markets we serve. We believe that our new name clearly represents who we are and where we are headed."
: : CRONAN : : had the pleasure of working with the leadership and across all levels of this dynamic group of avid bankers and their community to achieve one of their strategic goals - creating a name and brand personality for the bank that clearly describes and distinguishes them and builds their brand culture. They are what we want all bankers to be - dedicated, innovative and passionate about excellent service.
"We are avid about providing our clients with innovative solutions and outstanding service, so our new name is fitting," stated Kenneth D. Brenner, President and Chief Executive Officer. "We are most appreciative of all that our clients and stakeholders have done to contribute to the success of the Bank. We look forward to advancing their success as well."